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The Dao of SEO Search Engine Optimization eBook - Search Engine Optimization SEO Training E-Book

Why an e-book for seo students? It was the only way to learn without classroom. I bought a copy of Search Engine Optimization for Dummies at the local bookstore. It was published in 2006 which means it was probably written in 2005. It made no reference to Google Universal Search, no mention of the Google Supplemental Index. It suggested that you can willy-nilly add more pages to your site to enhance your internal link popularity, something no longer quite true since the advent of Google Supplemental. The point is, an ebook can remain current.

Learn SEO Books - SEO Made Simple: Strategies For Dominating The World's Largest Search Engine

SEO Made Simple: Strategies for Dominating the World's Leading Search Engine is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you'll ever need.So we can say a complete expert training guide for seo students.

Site Architecture | Study SEO Courses Tutorials in India

Keep the number of trailing slashes to less than four to avoid crawling and other issues. If you have a blog just the post name is optimal, the date and other information is unnecessary.

E-Learning of SEO - GigaBlast3.02

Gigablast is a new search-engine that looks set to challenge Google. It's been set up by a New Mexican Software Engineer, and already producing great search results.

Backlink Check Tool | SEO Marketing Tools

Shows anchor text for your sites backlinks

SEO Certifications - SMO Expert, Social Media Marketing Specialist, SEO, SEM,PPC.

Job Description Required social media marketers of all types. PPC,Bloggers, YouTube, Face book and Twiiter experts, Wikipedia gurus, forum monitors, and so on. Should be large Network on Social Media Website like Stumbleupon, Twitter, Face book, and others

SEO News Blogs Daily: A Good Method for Attracting Higher Paying Google AdSense Ads

Enough with the disclaimers, let’s get down to the business of making money. Google lets advertisers bid anywhere from a minimum of .05 per click right up to a whopping $100. It should be pretty obvious that you are not going to get rich running .

SEO Classroom Glossary - Alt Attribute

The ALT attribute is designed to be an alternative text description (provide a text equivalent) for images.

Using Google's iGoogle to Track Blogs, RSS, & News | Online SEO Videos

Tips on how to use iGoogle to track blog feeds and other frequently changing information.

Setting up and using AdWords Conversion Tracking is now even easier

Last week, our expert in the US posted on some changes which have been made to the AdWords interface. If you use AdWords Conversion Tracking, you may have already noticed that the interface for this tool has been redesigned so that it's easier for you to troubleshoot issues and monitor your results. If you are not already using Conversion Tracking, it's now easier than ever to implement!

Google Ad Manager YouTube Channel

 If you read the Google Ad Manager Blog to learn about the latest features and tips relating to Ad Manager, you've probably noticed that we like to embed short videos in our posts so you can see the features we're blogging about in action.

We've heard from expert how useful these videos have been to learn about Ad Manager features and best practices, which is why today we're excited to announce the launch of the Google Ad Manager Channel on YouTube.

Welcome...

Supporting Facebook Share and RDFa for videos

(Cross-posted from the Webmaster Central Blog. Editor's note: If you have videos on your website, you'll likely find this blog post interesting. It offers insights into how to help Google discover and index video content. It's the first in a series of posts on the topic; you can follow the full series on the Webmaster Central Blog.)

 

Have you ever wondered how to increase the chances of your videos appearing in Google's results? Over the last year, the Video Search team has been working hard to improve our index of video on the Web. Today, we're beginning the first in a series of posts to explain some best practices for sites hosting video content.

 

Running desktop and mobile versions of your site

Recently I introduced several methods to ensure your mobile site is properly indexed by Google. Today I'd like to share information useful for webmasters who manage both desktop and mobile phone versions of a site.

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone finds them from a mobile device. In dealing with this scenario, here are two viable options:

 

Run better experiments with the Mom test

Friday, May 08, 2009 5/08/2009 04:05:00 PM

In Made to Stick, the authors warn us about the curse of knowledge. Simply stated, once we know something it's hard to imagine us not knowing something.

When looking at our websites, we know how they work. We know where to find the Add to Cart button. We know that we'll pick shipping options after we enter billing information. We know the answers to questions that visitors have on their minds, and it's very hard for us to put ourselves in their shoes.

So I'd like to introduce to you, the Mom Tests:

All mothers want what's best for their children, which is, of course, why we love our mothers. While some moms have taken to the Internet with fervor, not all of our mothers are blogging, facebooking, tweeting machines. Moms are always willing to lend a helping hand and give their advice. Here are two ways your mom can help you improve your website.

The Mom Usability Test
Ask Mom to complete a task on your page. You'll want to have her start like an actual visitor would. So, think about how visitors arrive to your page. You could look in Google Analytics at Top Entrance Pages and see how people get to them, or start with a Google search and go from there. Ask your mom to try to buy something on your page or sign up for more information. Ask her to think out loud if she has any questions. Don't try to help or tell her what she should be doing. Just watch and take notes.

The Mom A/B Test
When people test their pages, they often try to test very small changes. Minute changes, like the use of a semicolon or the use of Arial font versus Verdana font (see the difference?), often have no effect on conversions. One rule of thumb to keep in mind is that users make a decision to stay on a page or leave in less than 5 seconds. That means, any change you are testing needs to stand out within 5 seconds.

So where does Mom come in? Show your mom your A page and your B page and ask her what's different. If she struggles to spot the differences, your changes may not be big enough. As for which page will convert better, that's where testing with Website Optimizer comes in.

We hope the Mom Tests help you improve your website and bring you and your mother a little closer this weekend. Happy Mothers' Day to all the Moms out there.

rose + rose + rose + rose = 4 roses by janusz l

 

 

Spread some holiday cheer, one card at a time

12/02/2009 11:13:00 AM

(Cross-posted from the Gmail Blog)

Every year around this time I start thinking about the annual holiday email I send to friends and family members. I usually email my mom, dad, sister, friends and co-workers. But the one person who appreciates my season's greetings the most — my grandma — is stuck in the pre-digital age of snail-mail. Of course, I could go to a store, aimlessly wander through the aisles, choose a card, wait in line to pay for it, go to the post office, pick up some stamps, etc., etc. — but wouldn't it be so much easier just to fill out a form and have Gmail handle the rest?

This holiday season, as a token of our appreciation to our most enthusiastic fans, we'll snail-mail a free holiday postcard on your behalf. Yes, through the mail and everything.

To send a card, visit gmail.com/holidaycard. We'll only be able to send cards to U.S. addresses and to a limited number of people (due to limited Gmail elf availability), so be sure to request one soon.

And if you're headed home for the holidays, consider spending some "computer time" with loved ones who aren't as up-to-date with technology. With some luck, maybe this time next year you'll be able to email them a holiday card instead!

Wishing a happy holiday to you and yours!

 

 

Two new Website Optimizer integrations

 

Greetings from SES!

We have two cool new Website Optimizer integrations to share with you. One is from CoreCommerce, an ecommerce platform, and the other SEO Samba, an organic search management platform. With these integrations, implementing Website Optimizer on your site just got easier.

Here's a video demonstrating SEO Samba's integration:

And you can also see some videos of the CoreCommerce integration in action at their site.